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Jay Clouse @jay YouTube

写 newsletter 的人把播客搬上 YouTube：一年商业访谈中位 5000 播放，改访「大频道背后的人」，约两年到 10 万

Jay Clouse 不是从零起号。2022 年年中开 YouTube 之前，他的 newsletter 已经写了 5 年，播客做了 2 年，还有一个付费社群；按他自己的月度复盘推算，2022 年底邮件订阅约 1.6 万、X 约 2.4 万粉，生意一年营收超过 30 万美元。2022 年 7 月他和剪辑师开始把播客拍成视频，一年的商业访谈中位 5400 播放。2023 年 6 月起改访大 YouTube 频道背后的策略师、编剧；10 月一条 Shorts 创作者 Jenny Hoyos 的访谈 502 万播放，2024 年 8 月过 10 万订阅。2025 年以来每月只涨几千，2026 年几乎不涨。

报告
v1
数据截至
2026-11-09
样本
193 条视频
2023 年 10 月 9 日《Shorts Genius Shares Everything She Knows》（Jenny Hoyos 访谈）：502 万播放

频道速览

做什么
长访谈，嘉宾是成功创作者背后的人。
谁在看
在 YouTube、newsletter、播客上做生意的人（我们从话题判断）。
怎么赚钱
主要靠付费社群；另有赞助、课程、广告。按他的说法频道本身亏钱。
怎么起来的
2023 年 6 月改访 YouTube 策略类嘉宾，10 月一条 Shorts 创作者访谈 502 万。

订阅 实测

14.5 万

2026 年每月 +0–2 千

换嘉宾之后 推算

26 倍

中位 13.9 万，之前 5400

到 10 万 自述

约 2 年

「a little over 2 years」，2022-07 → 2024-08

The Lab，2025 年 自述

$50 万/年

经常性收入，他自己的数

摘要

一句话打法

把已有的播客拍成视频，但嘉宾和话题按 YouTube 观众挑，不按原来的听众挑：他改访大频道背后的人，标题统一成「Meet the…」，先定标题再录访谈。

能不能照着做 我们的判断

适合已经在别处有受众的人看。播客原样拍成视频在 YouTube 上几乎没用，按 YouTube 观众挑嘉宾和话题才起来。有剪辑师和生意托底，也花了约两年到 10 万，频道至今亏钱。

门槛
请得到目标观众想听的嘉宾，并养成录之前先写标题的习惯。
启动成本
一开始就有剪辑师、双机位，还得亏得起：他说频道多数年份在亏钱。
多久见分晓
开头约一周一条长访谈，后来一月两条。
窗口期
讲「怎么在 YouTube 上涨」的访谈已经很挤。方法（按平台观众挑嘉宾、先包装）可以搬到别的赛道。

核心发现

  1. 播客原样拍成视频，带不过来

    2022 年 7 月到 2023 年 5 月 42 条长访谈，中位 5351 播放。开播半年后的 2023 年 1 月只有约 3000 订阅，而 newsletter 约 1.6 万。 看打法 3.1（订阅可读）

  2. 嘉宾按 YouTube 观众挑

    2023 年 6 月起改访大 YouTube 频道背后的策略师、编剧和创作者。这 6 条中位 13.9 万；下一条 Jenny Hoyos 502 万。订阅大约五周里从 2 万到 5.37 万。 看打法 2.1（订阅可读）

  3. 过 10 万后走平

    2024 年 8 月底过 10 万。2025 年发得少了，中位降到 7900，每月只涨 0–4 千。 看打法 2.3（订阅可读）

这是个什么号

平台
YouTube 长视频（2022 年有 Shorts）
形式
访谈播客，拍成视频
出镜
Jay 和嘉宾
团队
第一条起有剪辑师，后来加了制片和缩略图设计
起点
newsletter 2017 年起，播客 2020 年起，2022 年底邮件订阅约 1.6 万
第一条完整视频
2022-07-12

每个数字都有标注

  • 实测 平台上能核对到的数
  • 推算 由事实计算
  • 估算 按公开单价区间估
  • 自述 创作者自己说的
  • 我们的判断 根据数据的解读

01发生了什么

订阅怎么涨起来的

  • YouTube 14.5 万
  • 实测
  • 自述
5 万10 万20237月20247月20257月20267月YouTube 2022-12-01: 2,000 (推算)YouTube 2022-12-31: 2,400 (推算)YouTube 2023-01-30: 3,000 (自述)YouTube 2023-10-24: 2 万 (自述)YouTube 2023-11-30: 5.37 万 (实测)YouTube 2023-12-31: 5.85 万 (实测)YouTube 2024-01-31: 6.62 万 (实测)YouTube 2024-02-29: 7.35 万 (实测)YouTube 2024-03-31: 7.94 万 (实测)YouTube 2024-04-30: 8.36 万 (实测)YouTube 2024-05-31: 8.66 万 (实测)YouTube 2024-06-30: 8.94 万 (实测)YouTube 2024-07-31: 9.39 万 (实测)YouTube 2024-08-31: 10 万 (实测)YouTube 2024-10-31: 11 万 (实测)YouTube 2024-12-31: 11.4 万 (实测)YouTube 2025-03-31: 12.2 万 (实测)YouTube 2025-06-30: 13 万 (实测)YouTube 2025-09-30: 13.6 万 (实测)YouTube 2025-12-31: 13.9 万 (实测)YouTube 2026-03-31: 14.1 万 (实测)YouTube 2026-06-30: 14.3 万 (实测)YouTube 2026-09-30: 14.5 万 (实测)YouTube 2026-11-09: 14.5 万 (实测)14.5 万5 万10 万2023202420252026YouTube 2022-12-01: 2,000 (推算)YouTube 2022-12-31: 2,400 (推算)YouTube 2023-01-30: 3,000 (自述)YouTube 2023-10-24: 2 万 (自述)YouTube 2023-11-30: 5.37 万 (实测)YouTube 2023-12-31: 5.85 万 (实测)YouTube 2024-01-31: 6.62 万 (实测)YouTube 2024-02-29: 7.35 万 (实测)YouTube 2024-03-31: 7.94 万 (实测)YouTube 2024-04-30: 8.36 万 (实测)YouTube 2024-05-31: 8.66 万 (实测)YouTube 2024-06-30: 8.94 万 (实测)YouTube 2024-07-31: 9.39 万 (实测)YouTube 2024-08-31: 10 万 (实测)YouTube 2024-10-31: 11 万 (实测)YouTube 2024-12-31: 11.4 万 (实测)YouTube 2025-03-31: 12.2 万 (实测)YouTube 2025-06-30: 13 万 (实测)YouTube 2025-09-30: 13.6 万 (实测)YouTube 2025-12-31: 13.9 万 (实测)YouTube 2026-03-31: 14.1 万 (实测)YouTube 2026-06-30: 14.3 万 (实测)YouTube 2026-09-30: 14.5 万 (实测)YouTube 2026-11-09: 14.5 万 (实测)14.5 万

YouTube 订阅数。空心点是他自己的数：2022 年 12 月复盘里的涨幅（12 月两个点由它推算）、2023 年 1 月视频标题里的「只有 3000 订阅」、2023 年 10 月播客里说的「刚过 2 万」。2023 年 11 月起的实心点是月末实测，四舍五入到千。

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颜色 = 播放是频道中位数的几倍
  • 不到 1 倍
  • 1–3 倍
  • 3–10 倍
  • 10 倍以上

每根柱子是一条视频，按发布顺序排列；空隙是停更。

阶段 时间 长视频 格式 中位播放
0 2017 ~ 2022 年中 – YouTube 之前：newsletter（2017 年起）、每周播客（2020 年起）、付费社群 The Lab；之前卖掉过两家公司 –
1 2022-07-12 ~ 2023-05-29 42 每周播客拍成视频：创作者讲商单、LinkedIn、课程、newsletter；2022 年另从里面剪了 79 条 Shorts（中位 650） 5351
2 2023-06-12 ~ 09-12 6 改访大 YouTube 频道背后的人：策略师、编剧、前 YouTube 员工（「Meet the…」） 13.9 万
3 2023-10-09 ~ 2024-12 21 Jenny Hoyos 502 万；之后约一月两条；2024 年 8 月底过 10 万 2.28 万
4 2025-01 ~ 2026-10 21 发得更少（2025 年到 10 月只有 9 条长视频）；每月 +0–4 千订阅 8227

最热和最冷的几条

播放最高的五条长视频全是讲 YouTube 的访谈：Jenny Hoyos（502 万）、2024 年的 Paddy Galloway（39.9 万）、2023 年的 Paddy Galloway（26.1 万）、幕后编剧（22.4 万）、Film Booth（16.3 万）。最冷的是 2022 年泛商业和效率话题，好几条不到 1000：Thomas Frank 讲免费内容（859）、Sara Dietschy 的成长（855）、Miss Excel 讲精力管理（729）。 我们的判断

数字怎么读

推算

5351

前 42 条长视频的中位播放

商业话题访谈，2022 年 7 月到 2023 年 5 月。

推算

62%

频道总播放来自这一条

Jenny Hoyos 那条 502 万，全频道 813 万。

自述

约 3 万

订阅来自 Jenny Hoyos 那条（他自己的估计）

2024 年 3 月说的，当时频道 7.7 万。

创作者怎么说 自述

We hit 100,000 subscribers in just a little over 2 years, but here’s the thing — we could have done it faster.（两年多一点到了 10 万订阅，但其实可以更快。）

Jay Clouse，《How I Would Hit 100K Subs in 1 Year》，2024 年 9 月 · 查看原文