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Leo Yu @leoyu.mp4 TikTok

给成年人读绘本：头一个月中位 1700 播放，读到第二本就 180 万

Leo Yu 在 TikTok 上第一个月讲「二十多岁从零摸索」，几乎没人看。2025 年 12 月 10 日他对着镜头读了《好饿的毛毛虫》，第二天读《要是你给老鼠吃饼干》，180 万播放。之后一直是这个格式，TikTok 做到 24 万粉；按他自己的说法，大约三个月后到了 10 万。

报告
v1
数据截至
2026-11-09
样本
182 条视频
2025 年 12 月 11 日，读的第二本书：180 万播放 查看原文

频道速览

做什么
睡前给成年人读儿童绘本。
谁在看
按他的说法，多是 18–25 岁。
怎么赚钱
目前一条出版社商单；开通的话还有创作者分成。
怎么起来的
从讲自己的二十多岁换成读绘本，第二本就 180 万。

TikTok 粉丝 实测

24 万

近 30 天没涨

转折前后中位数 推算

48 倍

8.29 万 vs 1711

到 10 万 自述

84 天

12-11 → 他 3-05 发感谢

估算创作者分成 估算

$2.4 万–6 万

如果开通，每千次 $0.4–1

摘要

一句话打法

开头露脸说一句「点名」观众的话，然后切到桌上的书，从头读到尾。开头每次都一样，每天换一本，书单从观众点播里来。

能不能照着做 我们的判断

一次干净的换题材：一个月没水花，第 36 天读了一本童书，中位数涨了 48 倍。能照抄的是形状：一句固定开头、一个固定机位、每天一本新书。核不了的是粉丝故事，那是他自己说的，还发在雇主的官网上。

门槛
敢对着镜头朗读；露脸只有开头 3 秒。
启动成本
一部手机架在桌子上方，加上源源不断的书；图书馆借也行。
多久见分晓
他自己的节奏：先连发 30 天找方向，换格式后接近日更三个月。
窗口期
怀旧格式一直有效，但这个具体格式已经被看见了。换一样别的童年物件，比再开一个读书号更好。

核心发现

  1. 抬起中位数的是换题材，不是连更

    头一个月 28 条口播，中位 1711。从第一本书起的 154 条，中位 8.29 万，高 48 倍。 看打法 2.1（订阅可读）

  2. 每本书都是同一句开头

    《好饿的毛毛虫》16.5 万、《要是你给老鼠吃饼干》180 万、《我要我的帽子》1200 万，都是先露脸、字幕同一句「if you're seeing this video」。 看打法 2.2（订阅可读）

  3. 格式外的内容都很冷

    转折后 21 条 45 秒以内的短视频（穿搭、近况）中位 1.07 万；130 条 1 分钟以上的朗读中位 10.9 万。 看打法 3.1（订阅可读）

这是个什么号

平台
TikTok，Instagram 同名
形式
朗读儿童绘本
出镜
开头 3 秒露脸，之后只拍手和书
团队
一个人（自述）
首条
2025-11-05
时长
中位约 1 分 40 秒

每个数字都有标注

  • 实测 平台上能核对到的数
  • 推算 由事实计算
  • 估算 按公开单价区间估
  • 自述 创作者自己说的
  • 我们的判断 根据数据的解读

01发生了什么

粉丝怎么涨起来的

  • 粉丝 23.99 万
  • 实测
  • 自述
10 万20 万20264月7月10月粉丝 2025-12-09: 250 (自述)粉丝 2025-12-11: 1,000 (自述)粉丝 2026-01-14: 1 万 (自述)粉丝 2026-01-21: 2 万 (自述)粉丝 2026-01-27: 3 万 (自述)粉丝 2026-01-30: 4 万 (自述)粉丝 2026-03-10: 10 万 (自述)粉丝 2026-10-23: 24.01 万 (实测)粉丝 2026-11-09: 23.99 万 (实测)23.99 万10 万20 万20264月7月10月粉丝 2025-12-09: 250 (自述)粉丝 2025-12-11: 1,000 (自述)粉丝 2026-01-14: 1 万 (自述)粉丝 2026-01-21: 2 万 (自述)粉丝 2026-01-27: 3 万 (自述)粉丝 2026-01-30: 4 万 (自述)粉丝 2026-03-10: 10 万 (自述)粉丝 2026-10-23: 24.01 万 (实测)粉丝 2026-11-09: 23.99 万 (实测)23.99 万

空心点是 Leo 文章里的自述里程碑，他没写是哪个平台；最后两个实心点是 TikTok 实测，近 30 天没再涨。TikTok 上他 3 月 5 日就发了「Thank u for 100k」，比文章里写的日期早 5 天。

500 万1000 万figuring out my 20s from scratch #buildinginpublic (711)no one’s talking about this secret strategy… #buildinginpublic (1348)I treat my 20s as a sandbox because: 1. checklists assume you know ex... (1483)Red Bull secrets from an ex-employee #buildinginpublic #redbull (25 万)comment “MONKEY” and I’ll send you a free guide on becoming monkey #... (1427)does anyone think that they might be too dependent on AI? #buildingi... (3845)if your videos aren’t viral, this is why. #buildinginpublic #viral (1920)Replying to @Ursarahtonin 3 steps I took to drive the Red Bull car #b... (7211)1. you’re only built to carry 24 hours if you live in the future, you... (1556)I haven’t read a book in 10 years. Let’s rank them #buildinginpublic... (713)UNPATCHED METHOD TO GETTING A JOB #buildinginpublic #jobsearch (3 万)more Red Bull fun facts #buildinginpublic #redbull (1566)dm me if you wanna talk about fish tanks #buildinginpublic #college (1567)Replying to @pube_rty hope this helps! (1213)pack with me for holiday #buildinginpublic #mensfashion (2248)not to name names but @Bella #buildinginpublic (1020)tag a founder below. lets link #buildinginpublic #ycombinator (1374)comment below what I should rank next. Thanks all #buildinginpublic ... (842)here’s what no one tells you #buildinginpublic #lifestyleinflation (1835)this is your sign to get a shrimp tank #shrimp (1918)today we are renaming movies #buildinginpublic #movies (1399)three things I learned from a girl #buildinginpublic #roommates (6 万)please comment if you’ve had the same experience #niche (2280)be honest. Would u do this #twenties #surfsup (3 万)what other movies should we rename (4091)3 things I learned from a girl pt. 2 (3062)it’s never enough #hobbies #sidequest (1588)comment and I’ll pick someone to send my lightbulb to #ugccreator #t... (5755)follow for more storytime (16 万)what book do we do next guys (180 万)save this and watch it before bed (16 万) (6803)comment book requests! thx u (11 万)Stan I am in you (4507)#children (2931)this one was highly requested (270 万)might’ve been worst case scenario tbh (4391)hi @Barnes & Noble we need more books (7 万)request next our one in bio 🗣️ (4 万)surfing the web #twenties #worklifebalance (2769)tbh this is my first time reading this (5 万)needy ahh mouse (3 万)Sorry couldn’t find the OG #bedtimestories (4 万)it’s bedtime (4 万)Not to brag but (3285)personal life recap! back to books tmw #2025recap (2843)the type of greed the talk about in the bible (4 万)how many times did I say daddy during this (3 万)@Mr. FourToEight (4488)DLTPDTB! (3 万)on vocal rest today (2 万)car therapy v1 (4088)I just did a boom boom (26 万)pete time (14 万)habit tracking 101 (5220)pigeon time v2 (3 万)cat therapy v2 (4434)another car video . . @cashgrabber9000 @MrBeast @DAVID DOBRIK @Maks M... (5024)if you can sit through this one you’re goated (12 万)Seuss time (330 万)OG red pajama (79 万)the benefits of getting in a car accident (5879)Yall remember splat (11 万)TWO CAT FRIDAY (41 万)do not give a mouse anything bro (5 万)Saturday fit check @Elwood (6889)storytime challenge. Level IMPOSSIBLE (28 万)I like these pants a lot @Elwood @Honor The Gift @adidas (6066)white shoes Pete coming soon (40 万)who knew the text on this book was so small (8 万)What I did Friday (7326)first time reading the book w no pictures (260 万)finally got my hands on this one (20 万)the kissing hand time (7 万)Jan recap! (6615)swimmy time (18 万)Love you forever (3 万) (8291)today we are reading if u take a mouse to school (11 万)No David (4 万)my weekend as a 24 year old in Miami (2 万)Going to sleep on the farm #edutok #tiktoklearningcampaign (16 万)Pete the cat scuba cat #edutok #tiktoklearningcampaign (7 万)Fit check w/ @Elwood @adidas @Kith (1 万)A bad case of stripes. Level impossible #edutok #tiktoklearningcampaign (25 万)Secret agent #splat (3 万)It’s bedtime (6 万)How do dinos say goodnight #edutok #tiktoklearningcampaign (110 万)graduation special for today (110 万)weekend recap! (3 万)Pete da cat and the spider #edutok #tiktoklearningcampaign (13 万)TikTok told me to post this idk (4 万)I spent the afternoon with a child (4 万)I want my hat back #edutok #tiktoklearningcampaign (1200 万)Pete the cat 5 little munchkins #edutok #tiktoklearningcampaign (27 万)Blue hat green hat #edutok #tiktoklearningcampaign (35 万)today I will fly (290 万)shoutout @Marriott Hotels (2 万)Curse word warning (7 万)gruffalo (38 万)Thank u for 100k 😋 (4 万)thank u @Georgia Aquarium (1 万)Easter special (21 万)@1340 (1 万)@thewolfofinsurance (1 万)everyone #poops (66 万)Dexter book (20 万)have u seen it (39 万)pov: bedtime story guy has hobbies (2 万)Pete da cat (9 万)We adapt (2 万)Help me name him (2 万)Is Bigfoot real? (15 万)Pete da cat. Crayons rock (11 万)And if my landlord sees this, this is AI generated (3 万)I’m the biggest thing in the ocean (240 万)Toad on da road (23 万)停更 13 天SEND ME FURNITURE (9514)who’s side u on: Pete or mom (7 万)what would u name him (10 万)SEND ME FURNITURE (1 万)Pete the clock (5 万)elephant time lfg (7 万) (7491)happy birthday moon (14 万)Not a box. (2 万)guys comment any fun things I should get (1 万)a color of his own (28 万)Eric carle is back (4 万)If u give a cat a cupcake (4 万)TV TIME!! @Amazon Home (2 万)SNOWY DAY (6 万)the very lonely firefly (8 万)停更 10 天dragons luv tacos! (8 万)today we read the very hungry caterpillar (170 万)OWL BABIES (43 万)they all saw a CAT (10 万)time for bed (26 万)we’re going on a bear hunt! (6 万)bunny (30 万)throwback anyone remember (260 万)mouse a cookie (12 万)today I will fly (15 万)goodnight moon (15 万)Board book reviews from a 24-year-old with no kids and strong opinion... (3 万)dear zoo. This was a fun book (40 万)the going to bed book (29 万)ten little lady bugs ! (480 万)jamberry (12 万)please Mr panda… (130 万)I made a sleep kit. Check my bio :) (84 万)停更 12 天we found. A hat. (35 万)kittens first full goon (10 万)sheep in a jeep (38 万)this is NOT my cat (13 万)big cat little cat (32 万)pajama time! (13 万)grow up David (9 万)I just forgot (14 万)y’all miss him? (32 万)the day the crayons quit. (96 万)PIGS LOVE POTATOES (12 万)Clara’s Quilt! (6 万)FIIVE LITTLE DUCKS #gardeningtiktokcontest (10 万)1 HOUR OF BOOKS IN MY BIO (10 万)1 HOUR OF BEDTIME STORIES (160 万)sorry no new book so 1 HOUR OF BEDTIME STORIES (26 万)go away big green monster (16 万)teeny tiny mouse (8 万)I swear giraffes cannot dance (7 万)May I please have a cookie #learnhistoryontiktok (11 万)each peach pear plum (5 万)froggy gets dressed (17 万)big kid bed (100 万)The very cranky bear (9 万)bear snores on (7 万)where do ideas come from (6 万)we’re running it back (7 万)everyone poops (7 万)llama llama red pajama (12 万)running it back with a Crowd favorite :) (4 万)Remember him (4 万)12-11 180 万500 万1000 万figuring out my 20s from scratch #buildinginpublic (711)no one’s talking about this secret strategy… #buildinginpublic (1348)I treat my 20s as a sandbox because: 1. checklists assume you know ex... (1483)Red Bull secrets from an ex-employee #buildinginpublic #redbull (25 万)comment “MONKEY” and I’ll send you a free guide on becoming monkey #... (1427)does anyone think that they might be too dependent on AI? #buildingi... (3845)if your videos aren’t viral, this is why. #buildinginpublic #viral (1920)Replying to @Ursarahtonin 3 steps I took to drive the Red Bull car #b... (7211)1. you’re only built to carry 24 hours if you live in the future, you... (1556)I haven’t read a book in 10 years. Let’s rank them #buildinginpublic... (713)UNPATCHED METHOD TO GETTING A JOB #buildinginpublic #jobsearch (3 万)more Red Bull fun facts #buildinginpublic #redbull (1566)dm me if you wanna talk about fish tanks #buildinginpublic #college (1567)Replying to @pube_rty hope this helps! (1213)pack with me for holiday #buildinginpublic #mensfashion (2248)not to name names but @Bella #buildinginpublic (1020)tag a founder below. lets link #buildinginpublic #ycombinator (1374)comment below what I should rank next. Thanks all #buildinginpublic ... (842)here’s what no one tells you #buildinginpublic #lifestyleinflation (1835)this is your sign to get a shrimp tank #shrimp (1918)today we are renaming movies #buildinginpublic #movies (1399)three things I learned from a girl #buildinginpublic #roommates (6 万)please comment if you’ve had the same experience #niche (2280)be honest. Would u do this #twenties #surfsup (3 万)what other movies should we rename (4091)3 things I learned from a girl pt. 2 (3062)it’s never enough #hobbies #sidequest (1588)comment and I’ll pick someone to send my lightbulb to #ugccreator #t... (5755)follow for more storytime (16 万)what book do we do next guys (180 万)save this and watch it before bed (16 万) (6803)comment book requests! thx u (11 万)Stan I am in you (4507)#children (2931)this one was highly requested (270 万)might’ve been worst case scenario tbh (4391)hi @Barnes & Noble we need more books (7 万)request next our one in bio 🗣️ (4 万)surfing the web #twenties #worklifebalance (2769)tbh this is my first time reading this (5 万)needy ahh mouse (3 万)Sorry couldn’t find the OG #bedtimestories (4 万)it’s bedtime (4 万)Not to brag but (3285)personal life recap! back to books tmw #2025recap (2843)the type of greed the talk about in the bible (4 万)how many times did I say daddy during this (3 万)@Mr. FourToEight (4488)DLTPDTB! (3 万)on vocal rest today (2 万)car therapy v1 (4088)I just did a boom boom (26 万)pete time (14 万)habit tracking 101 (5220)pigeon time v2 (3 万)cat therapy v2 (4434)another car video . . @cashgrabber9000 @MrBeast @DAVID DOBRIK @Maks M... (5024)if you can sit through this one you’re goated (12 万)Seuss time (330 万)OG red pajama (79 万)the benefits of getting in a car accident (5879)Yall remember splat (11 万)TWO CAT FRIDAY (41 万)do not give a mouse anything bro (5 万)Saturday fit check @Elwood (6889)storytime challenge. Level IMPOSSIBLE (28 万)I like these pants a lot @Elwood @Honor The Gift @adidas (6066)white shoes Pete coming soon (40 万)who knew the text on this book was so small (8 万)What I did Friday (7326)first time reading the book w no pictures (260 万)finally got my hands on this one (20 万)the kissing hand time (7 万)Jan recap! (6615)swimmy time (18 万)Love you forever (3 万) (8291)today we are reading if u take a mouse to school (11 万)No David (4 万)my weekend as a 24 year old in Miami (2 万)Going to sleep on the farm #edutok #tiktoklearningcampaign (16 万)Pete the cat scuba cat #edutok #tiktoklearningcampaign (7 万)Fit check w/ @Elwood @adidas @Kith (1 万)A bad case of stripes. Level impossible #edutok #tiktoklearningcampaign (25 万)Secret agent #splat (3 万)It’s bedtime (6 万)How do dinos say goodnight #edutok #tiktoklearningcampaign (110 万)graduation special for today (110 万)weekend recap! (3 万)Pete da cat and the spider #edutok #tiktoklearningcampaign (13 万)TikTok told me to post this idk (4 万)I spent the afternoon with a child (4 万)I want my hat back #edutok #tiktoklearningcampaign (1200 万)Pete the cat 5 little munchkins #edutok #tiktoklearningcampaign (27 万)Blue hat green hat #edutok #tiktoklearningcampaign (35 万)today I will fly (290 万)shoutout @Marriott Hotels (2 万)Curse word warning (7 万)gruffalo (38 万)Thank u for 100k 😋 (4 万)thank u @Georgia Aquarium (1 万)Easter special (21 万)@1340 (1 万)@thewolfofinsurance (1 万)everyone #poops (66 万)Dexter book (20 万)have u seen it (39 万)pov: bedtime story guy has hobbies (2 万)Pete da cat (9 万)We adapt (2 万)Help me name him (2 万)Is Bigfoot real? (15 万)Pete da cat. Crayons rock (11 万)And if my landlord sees this, this is AI generated (3 万)I’m the biggest thing in the ocean (240 万)Toad on da road (23 万)停更 13 天SEND ME FURNITURE (9514)who’s side u on: Pete or mom (7 万)what would u name him (10 万)SEND ME FURNITURE (1 万)Pete the clock (5 万)elephant time lfg (7 万) (7491)happy birthday moon (14 万)Not a box. (2 万)guys comment any fun things I should get (1 万)a color of his own (28 万)Eric carle is back (4 万)If u give a cat a cupcake (4 万)TV TIME!! @Amazon Home (2 万)SNOWY DAY (6 万)the very lonely firefly (8 万)dragons luv tacos! (8 万)today we read the very hungry caterpillar (170 万)OWL BABIES (43 万)they all saw a CAT (10 万)time for bed (26 万)we’re going on a bear hunt! (6 万)bunny (30 万)throwback anyone remember (260 万)mouse a cookie (12 万)today I will fly (15 万)goodnight moon (15 万)Board book reviews from a 24-year-old with no kids and strong opinion... (3 万)dear zoo. This was a fun book (40 万)the going to bed book (29 万)ten little lady bugs ! (480 万)jamberry (12 万)please Mr panda… (130 万)I made a sleep kit. Check my bio :) (84 万)we found. A hat. (35 万)kittens first full goon (10 万)sheep in a jeep (38 万)this is NOT my cat (13 万)big cat little cat (32 万)pajama time! (13 万)grow up David (9 万)I just forgot (14 万)y’all miss him? (32 万)the day the crayons quit. (96 万)PIGS LOVE POTATOES (12 万)Clara’s Quilt! (6 万)FIIVE LITTLE DUCKS #gardeningtiktokcontest (10 万)1 HOUR OF BOOKS IN MY BIO (10 万)1 HOUR OF BEDTIME STORIES (160 万)sorry no new book so 1 HOUR OF BEDTIME STORIES (26 万)go away big green monster (16 万)teeny tiny mouse (8 万)I swear giraffes cannot dance (7 万)May I please have a cookie #learnhistoryontiktok (11 万)each peach pear plum (5 万)froggy gets dressed (17 万)big kid bed (100 万)The very cranky bear (9 万)bear snores on (7 万)where do ideas come from (6 万)we’re running it back (7 万)everyone poops (7 万)llama llama red pajama (12 万)running it back with a Crowd favorite :) (4 万)Remember him (4 万)12-11 180 万
颜色 = 播放是频道中位数的几倍
  • 不到 1 倍
  • 1–3 倍
  • 3–10 倍
  • 10 倍以上

每根柱子是一条视频，按发布顺序排列；空隙是停更。

阶段 时间 条数 格式 中位播放
1 2025-11-05 ~ 12-09 28 「二十多岁从零摸索」口播：职业、钱、排名、段子；一条红牛故事 25.4 万 1711
2 2025-12-10 ~ 2026-01-31 42 读儿童绘本：《好饿的毛毛虫》16.5 万，第二天《要是你给老鼠吃饼干》180 万 3.75 万
3 2026 年 2–3 月 47 同一格式，接近日更；《我要我的帽子》1200 万 7.1 万
4 2026-04 ~ 11-04 65 一周两条左右，读得更长，加了一条 1 小时合集 10.5 万

最热和最冷的几条

播放最高的 5 条

  1. I want my hat back #edutok #tiktoklearningcampaign2026-02-191200 万
  2. ten little lady bugs !2026-07-27480 万
  3. Seuss time2026-01-20330 万
  4. today I will fly2026-02-24290 万
  5. this one was highly requested2025-12-15270 万

最热的五条全是读书：《我要我的帽子》1200 万、《十只小瓢虫》480 万、一条苏斯博士 330 万、《今天我要飞》290 万、12 月 15 日一条点播 270 万。转折后最冷的都不是读书，比如「surfing the web」2769、年终回顾 2843、一条 9 秒的炫耀 3285、「car therapy」4088、「cat therapy」4434。 我们的判断

数字怎么读

实测

180 万

读第二本书的播放

12-11《要是你给老鼠吃饼干》；前一天第一本 16.5 万。

自述

250 → 10 万

第 30 天到 3 月 10 日的粉丝

他的自述里程碑，没写平台。

创作者怎么说 自述

It’s cringe until it’s not.（尴尬着尴尬着就不尴尬了。）