Jack Roberts @jackroberts____ TikTok

200K on YouTube, a 765 median on TikTok: what changed when an AI educator’s second platform finally took off

Jack Roberts did not start from zero. He teaches business owners AI automation and had about 200K YouTube subscribers when he started posting on TikTok every day in April 2026. For a year his TikTok sat at a median of 765 views across 128 posts. From July 10, one free tool per video, the GitHub link first in the caption, the median rose to 9.9K, and a Claude Code repo reached 1.0M. TikTok is at 91K followers; YouTube is at 295K. Who edits his videos is not public.

Report: v1
Data as of: 2026-11-09
Sample: 254 videos

July 10, 2026, a VS Code extension that pays you while the AI thinks: 580K views View source

At a glance

What it is: One free AI tool per video, for business owners.
Who watches: Business owners and builders who want to automate work.
How it earns: A $97-a-month Skool community; tool referral links.
How it broke out: Changed the packaging, not the topic: one tool, link first, 30–45 seconds.

TikTok followers Fact

91K

not yet at 100K

Median after vs before Derived

13×

9.9K against 765

YouTube at the restart Fact

201K

end of April 2026; 295K today

Biggest TikTok Fact

1.0M

Everything Claude Code, Sep 16

Summary

The play

One free AI tool per video, named in the first line by what it does for you; 30–45 seconds of face and screen; the link at the top of the caption, not behind a comment.

Can you copy it? Our read

A useful counter-example to “bring your audience over”: 200K YouTube subscribers did not make his TikTok work. A year and 128 posts later the median was 765. What moved it was TikTok-native packaging: one free tool per video, a first line about the viewer, the link at the top of the caption. That lifted the median 13×. It is still a mid-sized account that has not reached 100K.

What it takes: Real expertise in the tools you demo, and a fast edit.
Startup cost: A face camera, a microphone and screen recording; his edits look produced, and who makes them is not public.
Time to a verdict: Near daily since April 2026; 11 weeks before the format clicked.
Window: New AI tools ship daily, so the supply of ideas is endless; so is the competition. The free-and-installable angle is the part to copy.

Key findings

The YouTube audience did not come with him
128 TikTok posts before July 10, most of them while his YouTube channel was between 62K and 233K subscribers, had a median of 765 views. See play 2.1 (subscribers)
The link moved to the top
Since July, posts whose caption opens with the tool’s link have a median of 13.5K; the rest, 7.1K. Comment-for-the-link photo posts: 1.2K. See play 2.2 (subscribers)
Free tools beat news
The two biggest posts are free GitHub projects: Everything Claude Code (1.0M, 60K saves) and Harvey, a cold-email agent (666K). See play 2.1 (subscribers)

What this channel is

Platform: TikTok, started from YouTube
Format: AI tool demos, 30–45 seconds
On camera: Face and screen
Team: Not public
First upload: Jun 25, 2025; daily from Apr 23, 2026
Starting point: About 200K YouTube subscribers

Every number is tagged

Fact straight from public data
Derived calculated from facts
Estimate from published pay ranges
Self-reported what the creator says
Our read our judgement

01How it happened

Where he started: YouTube subscribers

YouTube 295K

This is his YouTube channel, not TikTok: month-end subscribers from public channel statistics. TikTok does not publish follower history; today it is at 91,110. He started TikTok in June 2025 with about 62K on YouTube and restarted it daily in April 2026 with about 200K.

Colour = views against the channel median

under 1×
1–3×
3–10×
10× and up

Each bar is one video in the order posted. Gaps are breaks in posting.

Phase	Dates	Videos	Format	Median views
1	Jun 25, 2025 – Mar 17, 2026	40	n8n and AI-agent walkthroughs, about a minute, most ending “comment a keyword and I’ll DM you”; only four posts from December to March	937
2	Apr 23 – Jul 9, 2026	88	Restart, near daily: 30-second AI news and Claude Code tips, face plus screen	612
3	Jul 10 – Sep 15	73	One installable tool per video; a VS Code extension that pays you while Claude thinks reached 580K	4.8K
4	Sep 16 – Nov 9	53	The caption now opens with the link to a free GitHub project; Everything Claude Code 1.0M, a cold-email agent 666K	13.8K

Hottest and coldest

Top 5 by views

Ten months of private Claude Code tuning just went public, free on Gi...2026-09-161M
Harvey: https://github.com/ethanplusai/harvey Cold email isn't dead. ...2026-10-28666K
Your AI thinking time now pays you. You don't change a single habit. ...2026-07-10580K
Arena (GitHub): https://github.com/Jakeschincariol/arena-skill One Cl...2026-10-27440K
GSAP: https://github.com/greensock/GSAP Lenis: https://github.com/dar...2026-10-08379K

Bottom 5 by views

Why does everything Claude Code designs look exactly the same? 👀 It's...2026-05-04281
Having a community around you all going in the exact same direction i...2026-04-26297
Why I love in-person meet-ups with my community2026-04-26314
The most valuable thing you can give your kids isn't money.2026-05-06319
ChatGPT ads aren't actually a bad thing. Here's when I want them.2026-05-03323

The five hottest are all free or open-source tools: Everything Claude Code (1.0M), a cold-email agent called Harvey (666K), the Kickbacks extension (580K), a skill that runs many Claudes at once (440K) and a list of web-animation libraries (379K). The coldest since July are an image tool’s promo (898) and four comment-for-the-link photo posts (916, 965, 1.0K, 1.2K). Our read

Reading the numbers

Fact

580K

views on the Kickbacks video

A free VS Code extension, 30 seconds, Jul 10.

In the creator’s words Self-reported
This won’t make you a millionaire, but you can get paid for using AI.
Jack Roberts, in the Kickbacks video · View source