For brands
Every case shows how the channel earns today and which brands would fit. Several accounts here pass a million followers and still show no sponsors.
What each case tells you
Each case has a money and brands chapter: how the channel earns today, which brands would fit, the audience, engagement and the business contact.
The cases
| Creator | Platform | Monetization | |||
|---|---|---|---|---|---|
| YouTube | 1.23M | 1M followers 17 days after a format switch | $18K–91K | None yet | |
| YouTube | 1.01M | 19M views on the third video | $5K–27K | None yet | |
| YouTube | 11M | 1.4B views on the 13th video | $71K–353K | None yet | |
| TikTok | 1.8M | 61.9M views on the 155th video | $38K–95K | Business email | |
| 300K | 418M views on the 100th video | — | Sponsors, agency | ||
| Douyin | 680K | 47.0M views on video 1 | — | None yet | |
| X | 42.2K | 10K in about 6 months | — | Clients and products | |
| X | 20.8K | 10K in about 8 months | — | Funding and contacts for his startup | |
| X | 24.9K | 10K in about 8 months | — | His apps and his marketing agency | |
| X | 21.4K | ~10K about 4 months after coming back | — | His app and his next product | |
| X | 25.5K | 10K in 226 days | — | An X course and account management | |
| X | 22.5K | 10K in about 5 months | — | His company Stan and its AI tool | |
| X | 17.8K | 10K in 120 days | — | X payouts, then his own apps | |
| X | 33.6K | 10K in 266 days | — | SaaS, an ebook, paid post slots | |
| X | 5.5K | 5K in 57 days | — | His SaaS Market, X payouts | |
| X | 16.5K | 10K in 133 days | — | X payouts, coaching, a growth tool | |
| X | 13.4K | ~5.4K by day 522 | — | His iOS apps, maybe a promo deal | |
| X | 8.0K | 1K in 48 days | — | Small X payouts, job hunting | |
| X | 79.1K | 10K in about 6.6 months | — | A digital product; a Substack | |
| X | 3.3K | 1K in 198 days | — | X coaching, newsletter, a course |